CAA celebrates billionth lie told on behalf of — or directly to — its clients

Agency quickly claims number is untrue

agent-talk-logoIt’s a milestone 34 years in the making, and one that has brought the entire Creative Artists Agency together to celebrate the guiding principle of their company.

“We say whatever it takes to get the job done,” said CAA agent Bob Drake. “If that means telling a client their script was sent to Disney even though we have no intention of even reading it…that’s the discipline.”

The most common lies told over the last three decades relate to creating buzz for a project.

“Talent is circling. Paramount is interested. I’ve told them all,” said a CAA partner, who asked not to be identified because he told another partner just this morning that he would stop leaking quotes to the press. “We pride ourselves in representing only the best and the brightest. If that’s not actually the case, then we’ve got to lie our asses off to make people believe it is. This isn’t fucking Paradigm or Endeavor. We make real money here.”

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