Hollywood sign altered to reflect creative state of industry

Proving once again that nothing is sacred in Hollywood, the city’s iconic sign has been re-imagined with the number “2” at the end.

“The postcard revenues alone will bring untold millions to the industry at a time when we really need it,” said a Disney exec, who asked not to be named. “At first we were going to make the sign 3D – then we realized it already was! So we did the next best thing and turned it into a sequel.”

When asked if he felt the new sign improved upon the old one, the exec shrugged.

“I don’t understand the question,” he said. “It will make us money. People liked the old sign, so it stands to reason they’ll like the rebooted version even more.”

According to producer Michael Bay, this wouldn’t have been possible as recently as five or six years ago.

“The industry has changed,” he said. “Now nobody blinks an eye if you slap a ‘2’ or ‘3’ on something and call it a day.”